British Wool Marketing Board consumer site launched

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Message are really proud of the website we recently completed for the British Wool Marketing Board, developed specifically with the consumer in mind - aboutwool.com

The Bradford-based farmer run organisation, established in 1950 to operate a central marketing system for UK fleece wool, now has almost 60,000 registered producers. With a substantial corporate web site already serving its membership, the BMWB wanted a much smaller site that would be easier to use for both retailers and consumers.

Although the new site has taken its visual design cue from some of their printed literature, the British Wool Marketing Board was also keen to take advantage of the interactivity and accessibility that good web design can provide. Furthermore, because the site has been built using our content management system, SweetCMS, it makes updating very easy.

With sections focussing on end product usage, users can explore the many benefits of buying products made with British Wool. Information not immediately apparent to the average consumer is easy to find, including facts such as wool's inherent 'smartness' for use in carpets: sound proofing; great comfort; natural flame resistance and high durability qualities. It may seem like stating the obvious to say it's ecologically friendly too!

We are very pleased that the British Wool Marketing Board chose us to develop a site that shows off this remarkable natural British resource and allowed us to create something a little different from the average corporate website.

The Look-Book, Fashion and Etc sections of aboutwool.com will be expanded upon over the next few months.

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