So, during the World Cup (a football competition designed to humiliate the English) we were all struck by the phenomenon of the vuvuzela.
I decided to record a 'humourous' song in the style of a lame English rapper I christened Dubious Scoop. It was called 'Vuvuzela Song', quite reasonably. You can hear it at www.dubiousscoop.com if you're curious.
Within 36 hours of coming up with the idea I had done the following:
- Song written
- Recorded and mixed
- Props bought
- Dancer procured
- Video shot and edited
- Uploaded to YouTube
- Domain names bought
- Site built
- Twitter account set up
- FaceBook fan page sorted
Oh, and in the mean time I managed to fit a little work in.
What about Google
That's the background to this gloating blog post. The other day a funny thing happened. I googled 'vuvuzela song' (a week after releasing the song) and waddya know? My hastily thrown together website is on page one of Google. Neat.
Of the 1.3m other results I'd say that was pretty good going, no? Let's say I was a record company (I'm not) and was going to throw money at the problem of promoting my site through Google. I'd probably hire one of the many, many, many Search Engine Optimiser (SEO) companies out there to 'get my site higher up Google'. And I'd probably be quite happy with a page one result, yes? I doubt even the so-called 'black hat' companies would promise better.
What's your secret to SEO success, Jamie?
Do nothing. I repeat: do nothing.
Nothing specifically 'SEO' anyway. DO do the following however:
- Create interesting content
- Stick it on the Internets in a standards-compliant format
- Tell some people about it, you know, Twitter, Facebook... the usual
The end. And you'd do all that stuff anyway wouldn't you? It's not SEO, it's using the web in the way you would do anyway. If the web likes what you do (in other words, if it's of some value to some people) then it will succeed.
To any SEO's reading this I do actually have one piece of advice and that is this: tell your clients to improve their content, don't try and force it up the rankings. Just make it relevant, don't try to make it seem relevant.
Google does not care about your tinkering.