A long time ago, in a galaxy far far away... I used to design for print. My friend and colleague Tony Adams was one of my clients back then, as he was head of design at the legendary Freeman's Catalogue.
We're talking pre-1995, at which point I founded Message. Cut to the present and TA Design is a leading boutique agency designing direct mail catalogues for some very prestigious names. For anyone who thinks catalogues are dead, Tony has some pretty impressive stats up his sleeve to prove you wrong. He sits on the ECMOD judging panel, handing out gongs to the best in the business.
So, he and his team are pretty top-notch at what they do.
What they don't do so well is look after their presence on-line. They have a decent-enough website, although it could do with a little tweaking - but whose couldn't? What we identified is that while their content and code is pretty good, it's a serious lack of quality in-bound links that's holding them back. It's like the Internet barely knows they exist.
We're going to attempt to remedy that over the coming months, and our first order of business is to help them take their first steps into the wonderful world of social networking.
Some web development is probably in order too, but our aim is to increase TA Design's new business, not flog them web development services.
They need, as a company, to make some changes to their thinking. They need, bluntly, to get with the times and realise that most of the important conversations that are happening right now are happening on-line. They need to join in.