Nike 78 is an arts project under the Nike umbrella, with a remit to explore and challenge the functionality of Nike running shoes. 78 creatives were asked to provide works on the subject, and our job was to build the website which would be the final output of the project.
The design and user experience was created by branding specialists Scheybeler + Co, with whom we work in a close partnership to deliver high-end projects. We worked with Sch + Co's team to refine the user experience, providing technical and usability input, and helping to translate their vision into a practical interface on both desktop and mobile devices.
Above: Nike78 homepage