Team Sky won two podium places at this year's Tour de France, with leader Bradley Wiggins winning the coveted yellow jersey (just before going to Olympic gold). Led by British Cycling's Dave Brailsford the team have achieved the unthinkable in less than three years, by putting a British rider in yellow in Paris. Rapha, in just eight years, have totally revolutionised the world of cycling apparel and changed the face of the industry, bringing style and performance together for cyclists.
Now they have bagged an incredibly prestigious honour, replacing sporting behemoth Adidas. Although Adidas do make some cycle gear, they're not really a cycle brand through-and-through. Team Sky's mantra is the pursuit of 'marginal gains' and I suspect they realise that a company who do nothing but make the best cycle clothing (with experience of running a pro team for many years) will serve them better. Rapha will provide clothes both on and off the bike for the team, which will be an amazing profile-raiser. Their own pro-team are a force to be reckoned with in the UK, but Team Sky ride on the global stage, with millions upon millions of TV viewers.
So next year, when the winners step onto the podium in Paris, you are likely to be looking at someone wearing Rapha's impeccable clothing.
Congratulations to Rapha, and Team Sky. What an amazing pairing!