Rapha website redesign

Written by Jamie Freeman

Message recently launched a brand new website for Rapha Racing.

The new site has been in the planning stages for a long time and Message began working on it in earnest in December 2008. Over the five years since Rapha's inception we have carried out a number of significant developments to the back-end of the website, allowing Rapha to carry out a huge array of business tasks. This is the first major overhaul to the front-end, meaning a better user experience for Rapha's growing customer base.

Localisation

A key feature of the new site is that different geographical areas can now 'localise' content into the language and currency of the region. (Use the flag icon at the top right of the screen to try it out - Japanese is particularly cool!)

The new site replaces the ground-breaking original Rapha website which received wide attention as it was the first e-commerce site to use an Ajax-based shopping cart, developed at Message. The new cart still uses Ajax techniques, but providing a refined and improved user experience.

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